Concerned about the extreme waste created by direct mail, the founders of ProBrowse conducted an experiment. We decided to collect and put in a bag all the direct mail we received in a week's time. At the end of the week we had two full bags, nearly all of it unopened. Thus, though the following statistics alarmed us, they didn't surprise us.
At ProBrowse, we understand that communication with local customers is the life blood of small business. We just don't believe bulk/direct mail is the best answer. That's why we've created an on-line network that conveniently connects people to their friends and local businesses.